Bright, beautiful, and full of life. Our TV brings rich colors and detailed contrast, delivering every frame that feels vivid and engaging, no matter what you watch. Every moment comes to life. Similar to the backlight control core technology in our master monitors (professional monitors), XR Backlight Master Drive with a unique local dimming algorithm controls thousands of LEDs accurately for stunning contrast. This beautifully captures light and shadow with precise gradation, from subtle facial shading to bold highlights.