One of the most recognizable names in Canadian loyalty is gone. On June 2, BMO officially launched Blue Rewards, opening the next chapter for one of the most recognized rewards programs in the country. Built on the AIR MILES foundation that has served millions of Canadians for more than three decades, Blue Rewards brings together over 400 brands and a simpler, more flexible way for members to earn and redeem. We could not be more excited to see it come to life.

A launch worth celebrating

Blue Rewards arrives with real momentum. Longtime favourites sit alongside new partners like Porter Airlines, Instacart, and Accor hotels, with more on the way through the year. Members move to a single, easy-to-understand points currency, gain a new travel redemption experience, and get a fresh lineup of Mastercards and a rewards chequing account. It is a bold, confident step forward, and the team should be proud.

Built around how Canadians actually live

What stands out most is the focus on everyday value. Grocery delivery and quick-service restaurants sit next to airlines and hotels, which means members can earn and redeem in the moments that matter most to them, not just on the occasional big purchase. That balance of everyday and aspirational rewards is what keeps a program meaningful, and it is great to see it placed at the centre of the experience.

Proud to be part of the Canadian loyalty community

NLI Solutions is proud to be part of Canada’s loyalty and incentives community, and we extend our congratulations to the BMO team on reaching this milestone. Launches like this reflect the energy and innovation across the Canadian loyalty space, and we are glad to support a wide range of programs that all work to deliver real value to their members.

Here is to what comes next

Congratulations to BMO and the entire Blue Rewards team on a launch worth celebrating. The Canadian loyalty landscape just got stronger, and we are proud to be part of it. We look forward to seeing how Blue Rewards grows, and to everything still to come.

Want to build a rewards experience your members will love? Talk to NLI Solutions