High-Performance Outdoor Sports Gear. Bushnell believes in providing the highest quality, most reliable & affordable outdoor products on the market. Founded in 1948, Bushnell constantly explores emerging technologies to market sports optics that combine leading edge design with performance innovation. It is this dedication that has made Bushnell the most recognized and reputable sports optics brand in the world. Family Radio Service. The Family Radio Service (FRS) is a private, two-way, short-distance voice and data communications service for facilitating family and group activities. The most common use for FRS channels is short-distance, two-way voice communications using small hand-held radios that are similar to walkie-talkies. The LPX550FRS radio should be part of your Gear.With weather alerts be prepared for storms and emergencies.Voice-activated (VOX) transmission frees hands for other tasks. Ten selectable tones will distinguish between different parties for incoming calls.